Heartlands WA promotes opportunities, employment prospects, infrastructure benefits, community connectedness, lifestyle choices, land package varieties, business and industry developmental possibilities, social service facilities including education and health, tourism and a vast array of products, services, events, festivals, food and wine. All this within close proximity to the Perth metropolitan area and Perth Domestic and International Airports.
Heartlands WA engages with all industry sectors to:
- foster optimism and vision among existing Wheatbelt communities to create pride and a strong desire to be associated with the region;
- encourage excitement, value and interest in the Wheatbelt outside of the region and by doing so attract visitors to the area; and
- promote the energy and vitality of the region to encourage potential residents, industry, business and development.