Heartlands WA promotes opportunities, employment prospects, infrastructure benefits, community connectedness, lifestyle choices, land package varieties, business and industry developmental possibilities, social service facilities including education and health, tourism and a vast array of products, services, events, festivals, food and wine. All this within close proximity to the Perth metropolitan area and Perth Domestic and International Airports.

Heartlands WA engages with all industry sectors to:

  • foster optimism and vision among existing Wheatbelt communities to create pride and a strong desire to be associated with the region;
  • encourage excitement, value and interest in the Wheatbelt outside of the region and by doing so attract visitors to the area; and
  • promote the energy and vitality of the region to encourage potential residents, industry, business and development.

Heartlands WA Board

  • Carmel Ross

    Carmel Ross


    Carmel is an experienced manager in the non-profit sector, having been in senior positions in organisations ranging from 30 – 1400 employees. She also has considerable Board experience, and is currently a Board Member of the Wheatbelt Development Commission. Carmel is a psychologist by profession, and now runs an organisational consulting business.

    From Bindoon | Term ends AGM 2018

  • Wendy Williams

    Wendy Williams

    Deputy Chair

    Wendy has resided in the wheatbelt since 1981 and farms in partnership with her husband at Hulongin in the Shire of Goomalling. She has a passion for the Wheatbelt and its development and growth for future generations.  The economic sustainability of many small towns in the Wheatbelt is strongly supported by the growth of tourism throughout the region, and Wendy has been part of the development of the Pioneers Pathway and over the past ten years, has also seen the Avon Valley Region gain recognition as a tourism destination.

    From Goomalling | Term ends AGM 2019

  • Paul Tomlinson

    Paul Tomlinson


    Following careers at the Stock Exchange, real estate and the media, Paul’s involvement with the Wheatbelt and Avon Valley dates from 1989. Passionate about regional development and the related pressures on social infrastructure, Paul understands sustainability, the need for diversification and the importance of infrastructure provision to attract industry and growth. Varied Community service includes chairs of the committee establishing the Avon Valley Residency (aged care facility), Northam Chamber of Commerce and Northam Tourist Bureau and chair of Directions Workforce Solutions. He is a champion of the ACDF and the Avon Industrial Park both as chair of the Avon Industrial Park Advisory Board & CEO of the Avon Community Development Foundation.

    From Northam | Term ends AGM 2016

  • Tara Chambers


    From Mukinbudin | Term ends AGM 2019

  • Carol Redford

    Carol Redford

    Board Member

    Carol is an experienced small business operator, having owned Gingin Observatory and now Stargazers Club WA. She is a qualified marketing professional and has considerable experience working in State and Local Government. Carol also chairs the State’s lead astronomy group, Astronomy WA.

    From Gingin | Term ends AGM 2018

  • Matthew Gilfellon

    Matthew Gilfellon

    Board Member

    Matthew moved to the Wheatbelt in 2008 and, with friendly communities and plenty of sport, found a lifestyle that suited him perfectly. Working in local government has allowed him to experience different areas of the Wheatbelt. Starting in the Wyalkatchem, moving to Bencubbin in the North Eastern Wheatbelt, and now lives in Dumbleyung in the South Eastern Wheatbelt. Matthew was promoted to the role of Chief Executive Officer in 2011 at the Shire of Mt Marshall and remained there until late 2013. He is now employed as the Chief Executive Officer at the Shire of Dumbleyung.

    From Dumbleyung | Term ends AGM 2017

  • Pip Kirby

    Pip Kirby

    Board Member

    From Merredin | Term ends AGM 2020

  • Anna Dixon

    Anna Dixon

    Board Member

    Anna is an energetic, ‘can-do’ person who is excited about supporting sustainable growth in the Wheatbelt, with a focus on projects that make our communities great places to live. Anna has a teaching background but more recently was involved with the Community Resource Network, with experience as a CRC manager before working on the program more broadly with the Department of Regional Development. Anna now heads up CreativeIQ, a Northam based consultancy focused on community and economic development projects.

    From Northam | Term ends AGM 2020

Heartlands WA Board

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